When comparing digital agency proposals in İzmir, a total price can conceal different scopes. Clarify which design, writing, photography, development, advertising and maintenance tasks are included. Separate licences, hosting and media budgets. Compare revisions, content ownership, delivery formats and account ownership in one table. Review actual live references and the handover process. Agree acceptance criteria and future support conditions in writing before work begins.
Checklist before you start
- Request deliverables, revision limits and acceptance criteria in writing.
- Clarify ownership of domains, advertising accounts and source files.
- Compare maintenance, reporting and handover scope separately.
Planning the scope
Define decision-makers and business goals before choosing an agency. Design, development, advertising and content are different deliverables; discuss each scope separately to compare proposals fairly.
Assessing delivery
Write acceptance criteria at the start. Files, account access, reporting and maintenance should be clear. Agree revision limits and how additional work will be priced.
A mistake to avoid
Choosing by total price alone can disguise different scopes. Discuss ownership of domains and advertising accounts, including handover when the engagement ends.
Applying it to your business
“Includes SEO” or “social media management” does not define deliverables. Ask which pages are covered, who writes, whether photography is included and what reports show. Separate media spend from agency fees. Confirm a short scope summary so both parties understand the same work.
Regional service and project preparation
Based in Turgutlu, Yulee Digital Agency plans web design, e-commerce, advertising, SEO, social media and branding projects for businesses in the Manisa and İzmir area. Not every step in this guide is needed by every business. Sharing your current system, content, audience and priorities helps establish an appropriate scope. A city name alone is not a project brief: the work should reflect your actual needs and available evidence.
