YULEE JOURNAL

Guides to websites, e-commerce and digital marketing

Practical guides on web, branding, content and growth for your business.

Guides to websites, e-commerce and digital marketing
Improving cart and checkout experienceE-commerce · 2 min read

Improving cart and checkout experience

An abandoned cart does not always mean the price is too high. Unexpected shipping, compulsory registration or unclear payment errors can also stop a customer completing checkout.

Multilingual SEO and hreflang checksSEO and content · 2 min read

Multilingual SEO and hreflang checks

Changing a language menu does not translate a page. Body copy, form instructions and search metadata must match the language; technical language tags cannot replace actual translations.

Designing forms for mobileWeb design · 2 min read

Designing forms for mobile

Long mobile forms can make enquiries harder. Fewer fields alone are insufficient: labels, error messages, keyboards and submission feedback need to work together.

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