Running ads is easy; the hard part is knowing what the money you spend brings in. When a business in Turgutlu runs an ad on Google or Instagram, the real question is: how many calls, how many forms, how many WhatsApp messages did this ad bring?
At Yulee Dijital Ajans, we set up and manage Google Ads and Meta ads so that they answer that question. On this page we explain which channel we choose when, how we measure results and how we charge. We can meet you face to face at our office in Turgutlu, and we also work remotely with businesses in Manisa and Izmir.
Which channel for which business?
The two channels do different jobs. Which one to start with depends on how your customers find you.
- Google Ads: Reaches people who have a need and are searching for it. It's usually the first choice for services people search for, such as servicing, repairs, clinics, industrial products or spare parts.
- Meta ads (Instagram and Facebook): Reach people who aren't searching yet but may be interested. A good starting point for cafés, restaurants, stores, events and visually strong products.
- Both together: For businesses that are both searched for and have strong visuals, the channels complement each other. If the budget is small, it's healthier to start with one channel and expand based on results.
For businesses selling industrial products and serving other companies, search volume can be low. But because every inquiry is valuable, Google Ads can still make sense.
For example, Google searches may come first for a business selling agricultural equipment in Turgutlu, while Instagram ads may make more sense for a newly opened café.
Location targeting: Turgutlu and the surrounding area
For a local business, who sees the ad matters as much as how much is spent. We set up campaigns around the area you serve. Options may include Turgutlu only, Turgutlu and the surrounding districts, all of Manisa, or Izmir.
One detail matters here: people who are in an area and people who are interested in an area are not the same. For a business that serves customers on site, it is usually better to focus on people who are in the area. We set up targeting with this difference in mind when building the campaign. For a business that also serves Izmir, putting areas in separate campaigns makes it easier to see how the budget performs in each one.
For manufacturers and exporters, things are different. Your customers may be in other cities or abroad. In that case, targeting isn't limited to Turgutlu; language and country choices are planned separately.
We don't start without conversion tracking
Managing ads without measurement means guessing the results. That's why the first job is setting up tracking:
- We identify the actions that are valuable to you: form submissions, phone calls, WhatsApp clicks or sales.
- We set up these actions to be tracked in Google Analytics, Google Ads and, if needed, Meta.
- We test them and check that every conversion is counted correctly.
- Only then do we launch the campaigns.
Some phone calls come not from ads but from the map or from referrals. That's why in the first meeting we also ask how your customers find you, so the reports can be read realistically. We explain the steps in detail in our Google Ads conversion setup guide.
The difference between the ad budget and the management fee
You'll see two separate items in the quote. The ad budget is the amount paid directly to Google or Meta. The management fee is what you pay for setting up, monitoring, optimizing and reporting on the campaigns. The ad budget is not included in the management fee.
We set the budget amount together. For most businesses, it's safer to test with a small budget and increase it based on results. Whichever agency you work with, it's good practice for the ad account to belong to your business and for access to stay with you. For budget planning, you can also see our ad budget guide.
Our management packages are listed with monthly starting prices:
- Ads Start: from 5,000 ₺/month
- Ads Growth: from 8,500 ₺/month
- Performance: quoted based on scope
If the scope changes, so does the price; tax is stated separately in the quote. For details, see the Google Ads and performance advertising page.
Weekly optimization and a monthly report
The work doesn't end once a campaign goes live. In weekly checks, we review search terms, exclude irrelevant searches, and adjust ad copy and budget allocation. On the Meta side, we look at which visuals and copy perform better. We make decisions once enough data has built up; looking at a few days of results and constantly changing the campaign makes it harder to read things correctly.
At the end of the month you get a simple report: how much was spent, how many conversions came in, what the cost per conversion was and what will change next month. We don't leave the report as just numbers; we write in short sentences what we tried last month and what we'll change. We don't guarantee results, but you can clearly see what data each decision is based on.
Is the page your ad points to ready?
The ad brings the click; the page collects the inquiry. If visitors land on the home page and can't find what they're looking for, the budget is wasted. That's why we check the landing page before starting the campaign. On the landing page, visitors need to quickly find answers to these questions:
- What do you offer, and is the offer in the ad also here?
- Which area do you serve?
- How can they reach you: phone, WhatsApp or form?
- Why should they trust you: address, work examples, frequently asked questions
If needed, we suggest a page that covers the same topic as the ad, loads quickly on mobile and leads to a single action.
If you'd like to review your ad account together, call 0530 735 13 42, message us on WhatsApp or email info@yulee.com.tr.
